Affiliate Disclosure

Sugardaddie Review 2024

Sugardaddie Review 2024
About Site
Active Audience 77%
Quality Matches 75%
Popular Age 25-35
Profiles 2 650 000
Reply Rate 81%
Ease of Use 9.9
Popularity 7.2
Fraud Very Rarely
Registration Free
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Sugardaddie users sign up here as well:

Pros and Cons

  • Members can set goals and evaluate their progress and even earn scores.
  • It is easy to sign in with a friendly dropdown list.
  • Keen on eradicating spammers and inappropriate content
  • Very clear on their objectives, target audience, and expected behavior of users.
  • Sometimes your account can be closed with no explanation.
  • They have no way of verifying the financial information of sugar daddies, leaving some sugar babies dissatisfied.
  • You can search for members' necessary details, even without being a member.
  • While the pricing policy is comfortable for sugar daddies, it is a bit stiff for sugar babies.

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When Was Sugardaddie Founded?

The Sugardaddie was founded in 2003. The site aims to introduce wealthy men to beautiful women.

Who Owns Sugardaddie?

The parent company is New Life Ventures Inc. based in Califonia, USA. The CEO of the company is Florida based entrepreneur Mr. Steven Pasternak.

Sugardaddie Review 2020

Registration & Profile

The first step to signing up is filling in a form with the preferred username. You will indicate whether you are a sugar baby or a sugar daddy. The profile information for both is different.

You will type in your email and confirm the email by filling it again. There is also a guideline to ensure you have a strong password. The password should have one lowercase character, one number, eight characters minimum, one upper case character, and one unique character. You click on the orange “Continue” button. It is essential to read the terms and conditions because clicking means you subscribe to the privacy policy and the Terms of Service.

On the next page, you upload a photo. You may choose to upload later when ready hence you can proceed to the next step. The details required include the country, relationship, age, and ethnicity, all that you have to choose from the options provided. You can only select one of the seven countries provided. The location you have chosen will narrow the area by state or county, depending on the county’s governance structure. The relationship type options include limiting your relationship to a sugar baby, sugar daddy, and leaving options open. You then select your age and ethnicity and click on next. The sugar daddies’ profile provides additional information that includes annual income and net worth.

You will also fill in another form with dropdown list options giving your attributes, including height education and habits, once you submit. In the final section, you will have an occupation and some details about it explained in at least 50 characters. You can give details of Hobbies, which you provide a minimum of 3. They will ask where you got information about the site as well.

An activation link is sent to your email click activate my account link. The welcome message states you are welcome to the most innovative and exciting site. Click on it, and there is a page with photos of a potential mate. They can give you a discount to entice you to premium membership. The offer will most likely be valid for 24 hours. The price of the packages will in your local currency based on the registration details. You can also call a number given on the page.

The profile will have to be approved by the owners. Before this, most of the pages are forbidden and cannot be accessed. You cannot change anything to your profile without the company’s approval.

Registration & Profile


Once registered, you will have your profile approved; you can now meet people from your region or six other countries that participate. If you log in from other countries, your profile will not make it past approval. Your IP address may betray you unless you have a VPN. With that, you will also have to cheat your country of origin, which is not cool. You will get photos of available dates as soon as you sign in. There is a selected “Members that you may like” who are suggestions from the system. You can use the “Meet my Match” button. You can also click to see the newest members. There is a search function that you can use for potential dates.

You can send and receive IM. Choosing from members available online is a great way to start a real conversation.

How to Search for People on Sugardaddie?

The search function has a location filter. Once you choose the location, you get to narrow down to a region. You can also filter whether you only want members to be with photos or anyone. You have an opportunity to choose the age range.

The members of that region will be displayed. You get to see their name, whether online or not, their catchphrase, age, ethnicity, body type, country, and location.

On the top right, there is a dropdown list that lets you sort the information whether you want to meet those with the newest profile, most active, youngest to oldest, or vice versa.

When you sign in as a sugar baby, the search profile will not be available until your profile is approved. For sugar daddies, you can enjoy the sites you wait for the approval.

How To Delete Sugardaddie Account?

To cancel the subscription, you will need to go to settings then Cancel. There is a pop-up window that will give you an option of special offers. You can take it or just click on “No Thanks.” You have an option of whether to hide your profile or fully cancel the account temporarily. If you choose to hide the profile, the members cannot search or see your profile. Until such a time, you are ready to use the service again. However, your existing subscription will continue until it expires.

If you still choose to cancel, they will try to convince that their weekly offer is cheaper than coffee at Starbucks. They will request you to give your reasons for canceling. Choose one of the options given and click on “Cancel Account.”

How To Delete Sugardaddie Account?

Members Structure

The Male is Sugar daddies, and females are Sugar babies. The females are much younger than the males. On average, the female is 25 years while the male is above 40 years. Members are from the USA, Germany, United Kingdom, Canada, Australia, Switzerland, and the Netherlands. The ratio of men to women on the site is mostly 50:50, as quoted by the CEO.

Sexual Preferences

The website aims to have older rich men date younger beautiful girls. The period can be for a short time or long term. There are no sexual preferences expressly stated, and this seems like normal heterosexual relationships between younger women and older men.

Race and Ethnicity

The service has no preference for race or ethnicity, but the seven participating countries are in Europe and North America making the predominant race white (Caucasian)

Religious Orientation

No much emphasis is given to religion—no religious information in the profile of users.

Religious Orientation

Pricing Policies

The pricing for introductory packages is as follows if you sign in as a Canadian, so the prices are in Canadian dollars with a discount. The second column is for those who sign in from Australia. However, these are discounted rates for new entrants.

  • Bronze Package 1 month 24.99CA$ AU$ 39.99
  • Silver package three months 16.66CA$ AU$ 26.66
  • Gold package six months 13.49 CA$ AU$ 22.49
  • Platinum package one year 8.99 CA$ AU$ 14.16

The payment appears as 2CO/2checkout.com or JJ Stern Inc. the accepted payments include Visa, MasterCard, Discover, American Express, and PayPal. You can also pay by email or by phone—use of money order or certified check. Remember to include the member name and email used to register on the site. Send the money in the quoted currency.

Free Membership

You need a payment plan even to reply or send a message. Nonmembers can view up to 100 profiles drawn from the most recent logins. Free members get to read forums but not contribute. There is a blog with a lot of essential dating resources that free members can read.

Free users can also upload photos and see other people’s photos.

With the membership paid, you can send and receive messages from members. You, however, can read the messages you have received. You can also search for profiles and post on the forum. Send instant messages. Paid-up members have unlimited access to profiles. They also can post to forums by posting or joining existing discussions.

How to Cancel Sugardaddie Paid Subscription?

You may unsubscribe from the account by sending an email using the email address you used to register. Compose an email. You may use the title Delete Account and send it to management @sugardaddie.com. You may choose to give them your reasons for quitting. They will take up to 72 hours to respond to your email.

How to Cancel Sugardaddie Paid Subscription?

Is Sugardaddie Safe?

You can report users or block them from their profile page. The company has a privacy policy that is on the website. The personal data they collect includes emails.

They do not share information with third parties. There are electronic, physical, managerial procedures for data security and accuracy. Personal data can through the feedback option.

The privacy policy gives general information on data, not particular on applicable law. They use cookies. You contact the team by sending an email to [email protected].

The company will not approve members from outside the target countries. Some information excluding contact details may be available even to non-registered and non-verified users by just clicking on member information. It would be interesting to note why the app has a deficient rating from users.

However, only a minimal number of users rated the app, which may not give credible information.

Quality of Profiles

There are different profile details for profile categories. All persons using the service has to be above the age of 18. Upon registration, profiles are reviewed manually before approval. The approval process is for quality and to protect members. The users have catchy phrases attached to the profiles. Sugar daddies have financial information included in their profile. Users can take a break from the site by suspending their profiles.

A profile can be declined for giving contact details, inappropriate content that may include sexually explicit language, offering sex for money, obscenity, soliciting business, or something that goes against the policy. Your profile is removed if you are reported as a scammer or do something against the rules.

Quality of Profiles

Website Design and Usability

The Sugardaddie website looks classy from the choice of colors, front-page photo to fonts. There is a beautiful use of colors. The colors include black and gold, white, yellow, and black, and looks quite expensive. An unregistered member will see the login page, browse our members, Testimonials, members, and pages about us.

Once you are a member, there is your home page. The first page will have photos of possible suitors. You will also be able to see how many people are online. Go to the profile, and you can choose a topic of your choice. They range from Art, Books, Comedy, Movies. Under each category, you will click to get to various issues discussed. You can ask a question or suggest something, and others contribute. You also add to topics by others. After reading, you can click to go to main forum categories or the category you are already browsing.

There is a “My photos” tab that you can use to load and manage your photos. You will have to show your whole face. Special effects are also not accepted. There is a public forum where you can add a column (photos, online, mail, forums, visitors, search, and favorites and meet my match).

There is an equality score on the site. There are eight individual categories you have to be good at to excel. The types are photos, email, logins, forum posts, hobbies, favorites, meet my match, searches. You give yourself targets per week, and you get a percentage score and color to show progress. Green is good and is suitable for finding a match. The score can be read, which is terrible.

You gain quality scores for everything you do on the site. The more active you are, the better for you. More so, the premium members gain.

You can choose to take a company either in stealth mode or private mode. There is a highlighted feature at the top of the page that shows the number of members online at any given time.

How Does Sugardaddie Work?

Searching members are one of the ways of linking Sugar babies and sugar daddies. You read through their profiles and if you as they send them an icebreaker or a message. You can right away click on the photos of members that you like and send a message.

You can edit your profile at any time by going to your profile/email then “My profile.” After making changes, you submit the changes.

You can also upgrade your membership change password, change the email address, and notifications from settings/info.

Sugardaddie App

The site has no mobile app. They not only miss out on mobile users but also limit the user reviews on this service.

Sugardaddie App

Alternatives of Sugardaddie


The service is similar to Sugardaddie in many ways. They, however, have couples and CD/Transsexual preferences. The users of this service seem to be more satisfied with it. It ranks 296th among dating sites.

Millionaire Match

The match is a trusted, top-rated service that has been around since 2001. It was voted “Best Web” by forbes.com. The site has certified millionaires and exclusive VIP members and a real certified millionaire category.


This site can easily be confused for sugardaddie.com. The site has many options. They are “Sugar daddy,” “Sugar baby,” “Sugar baby male,” “Sugar mommy,” “Woman for extramarital.”

You will choose the distance from your location in miles and fill in your zip code.

There is an advanced search option that enables you to specify your preferences. You can also search from members online at a particular time. An advanced search includes race, marital status, and income, and body type.

Sugar Daddy Meet

The service is available in 20 countries and helps rich older men meet beautiful younger women. Successmatch.com, who also owns MillionairesMatch and Bicupid.


Sugardaddie.com is a website in limited countries, and if you are in those countries, you can try. While as there are great testimonials on their websites, you did not find much in from other sources and reviews, so you cannot tell how great the service is. They have strict control over the profiles.

There is a safety policy on the site, but they have no control over the behavior and habits of the people you meet, so you should always exercise caution.

Contact Information

  • Company: New Life Ventures Inc,
  • Address: For payments, contact the parent company is New Life Ventures Inc. P O Box 6111717, North Miami, Florida 33261
  • Phone: The USA and Canada 888644330, Australia (02)80917221, UK 0845-5280842
  • Email: [email protected]
Leona Kelly
Leona Kelly
Leona Kelly
MS, RD & Writer
Thanks to my consulting clients understand that there is always a way out, and we can solve any problem. My goal is to make people fall in love again and stay self confident. Couples under my supervision begin to live full life and know what they want to. I can guarantee that after my sessions you will be a new better person.
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