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Lovestruck Review

Lovestruck Review
About Site
Active Audience 67%
Quality Matches 91%
Popular Age 21-37
Profiles 1 200 000
Reply Rate 94%
Ease of Use 8.1
Popularity 9.2
Fraud Very Rarely
Registration Free
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Pros and Cons

  • users are searching for serious relationships
  • most of the members are well-educated
  • operates internationally
  • convenient mobile app available
  • easy registration process
  • high level of data security
  • profile verification
  • perfect for people with rushed life
  • free to use in some locations
  • as it is a niche site, there are no that many members
  • more suitable for people in large metropolitan areas
  • app features differ in every location

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Lovestruck is the dating website, made especially for those who are having a busy professional life and struggling to find a significant other. Some people have no time to go out and search for a soulmate and are tired of a constant swiping and meaningless talking through the typical dating app. Here comes Lovestruck that helps users to connect with each other to have serious relationships. This application is focused more on meetings and connections between people, rather than endless likes and conversations. Therefore, if you want to find a person to start a relationship with but have no time for a complicated search, Lovestruck may be the best solution. This review will help you to understand whether you should start using the app and what to expect from it.

Firstly, let’s go through significant pros and cons to have a basic overview of the Lovestruck website.

When Was Lovestruck Founded?

Lovestruck was created in 2010 in London, one of the busiest metropolises in the world. It makes sense since there are lots of people who are always busy with their work and duties and had no time for dating. Then, the platform spread to different countries, helping people to find some meaningful connections. Now, Lovestruck successfully operates in major countries, including the UK, the US, Australia, Singapore, and Hong Kong.

When Was Lovestruck Founded

Who Owns Lovestruck?

Lovestruck is owned by Love Group Company, which also owns another dating app called Noonswoon. This company is specialized in matching techniques and dating events, helping people to connect with each other internationally. They have also created a unique matching system that analyzes your previous matching behavior, figuring out why you liked or did not like some profiles.

Registration & Profile

It is extremely effortless to create a profile on the Lovestruck dating website. You will have a choice to connect the application to your Facebook profile to get all the required information from there. Otherwise, you can create an account from scratch. The registration procedure itself takes no more than ten minutes. All you have to do is to provide some general information about yourself. The first step is about your gender and sexual preference. Then comes the data about your name, age, email, and phone number. You will receive a confirmation code on your mobile, so make sure that the number is correct.

The last step is about completing your profile with some personal details. You can indicate your expectations and aims at this dating site. You can also type a short introduction to your profile, where you can mention your interests and hobbies.

After this, your profile will be sent to the website moderation team, who will manually check the legitimacy of your information. After your application is approved, you can upload a picture and customize your profile even more, providing more details and some descriptions. For example, you can indicate some exciting date ideas that you like, which other members will see on your profile.

Registration & Profile Lovestruck


After you have created your Lovestruck account, it is time to start looking for matches and communicate with them. As every member can see who viewed their profile, the first step of paying attention to a user is to open their profile page. You can like a profile picture and also send a wink to a member that interests you. Wink is the simplest way to let other people know that you liked them. However, to ensure that another member notices you, it is a good idea to send a personal message. Unfortunately, there is no live chat available, but the messaging option is pretty sufficient. Moreover, if you use a mobile version of the app, you will receive a notification when someone replies to your message.

How to Search for People on Lovestruck?

Several ways can help you looking for a match in the Lovestruck app. First of all, the app’s matching system will present a selection of suitable matches for you every day. This list is based on your matching history; for example, why you expressed an interest in some profiles and ignored the others. The information on your profile, together with your personal preferences, is also taken into account. Moreover, the system can analyze the distance between your and another person’s job to make sure that there is a high probability for you to meet.

You can also look for a match using the search function, where you can filter out the profiles based on location, age, religion, education, profession, income, lifestyle, interests, and other details. You can also search for a specific member or use some keywords to be mentioned in the user profile. There is also an option to mark someone’s profile as a favorite to have quick access to it at any time.

How to Search for People on Lovestruck

How to Delete Lovestruck Account?

The easiest way to remove your Lovestruck account is to do it in the app. You should navigate to your Account settings in the menu bar and click the Deactivate Account button. You will then be able to select a reason for your account removal and confirm the deletion request.

It is also possible to request the removal of your account by writing the email to Lovestruck customer support.

Members Structure

As Lovestruck is a niche dating app aimed at connecting people with busy lives, the number of active members is less than on top dating websites. If you are located in London or any other major city, there is a higher possibility for you to see thousands of active members available.

Most of the users are in an age group between 25 and 35 years old, but it is always possible to find younger or older members, based on your preference. Remember that you can register on Lovestruck if you are at least 18 years old.

Members Structure Lovestruck

Sexual Preferences

The Lovestruck application does not limit sexual orientation; it is free to use for everyone, regardless of your sexuality or gender. One of the registration steps requires indicating your gender and the gender of a person that you are looking for. Therefore, Lovestruck is friendly and welcoming every sexuality and promotes healthy relationships between like-minded people.

Race and Ethnicity

A person of every ethnic background is welcomed to use the Lovestruck dating site. You can indicate your ethnicity on your profile and look for other people based on race in the app’s search.

Religious Orientation

Lovestruck does not narrow its users down by religion, so every person with any religious beliefs can use the app. It is possible to search for a match based on their religion if this information is indicated in a user’s profile.

Religious Orientation Lovestruck

Pricing Policies

Unlike other modern international dating websites, Lovestruck is different in every location. It is not only about some functionality and design changes, but also pricing and availability. In some places, Lovestruck is totally free, whereas, in some cities, you will have to pay for some exclusive functionality. For instance, in the US, you should expect to purchase a premium subscription for around 14 USD per month.

Free Membership

In some locations, the Lovestruck app is entirely free, meaning that you have access to all features. This includes unlimited messaging and searches and extra functionalities, like viewing who has visited your profile. However, if a premium option is available in your city, it means that a free membership has limited functions. Mostly it touches the limited messaging option, viewing profile pictures, and some extra profile settings. Therefore, to enhance your Lovestruck experience, you may consider purchasing a premium membership.

If a premium membership is available, it allows you to use all the functions without any limits. For example, you will send and receive as many messages as you want to any user. Also, with the upgraded account, it is possible to see who viewed your profile and mark it as a favorite. You can also hide your profile online status and use the app in incognito mode. The paid subscription also offers to hide your details in search results or, on the contrary, boost your profile in search.

How to Cancel Lovestruck Paid Subscription?

If you want to cancel your premium subscription on the Lovestruck app, it is possible to do so in the app menu under Account settings. There you will find a Cancel My Subscription button. However, if you have an ongoing subscription, you will not be refunded and can benefit from paid features until the end of your subscription duration.

Is Lovestruck Safe?

It is essential to make sure that your data is safe and private while using a dating app. Lovestruck approaches safety very seriously from the very beginning. App’s account verification process ensures that all members are real and have true intentions to find a significant other. A phone number verification and a manual check keep underage and married people from joining the website. Moreover, constant moderation and screening help to prevent misuse of the website and its features.

Even though the Lovestruck team does their best to keep the space safe and private, you should also take care of your details. It is better not to share any sensitive information soon after you meet someone new. It is always worth waiting until you meet someone in person and make sure that they do not have any bad intentions towards you. However, if you find any suspicious profile or receive some weird messages from a user, it is always better to block and report them. The Lovestruck customer support team is always active, reviewing complaints, and banning every reported user.

Quality of Profiles

Because of the verification procedure, you can be sure that the profiles you see are real users. You can also see the verification icon on every profile, together with some social media icons where this user has an account. All the relevant information is mentioned on every profile, including pictures, a short introduction, and some basic details (like height, body, religion, education, smoking, and many more). You can see in which field the person works and see their date ideas on the profile.

Some people may have less profile information than others, as it is not obligatory to fill in all the profile fields. Lovestruck does not focus on long stories, as it mostly focuses on connecting people in real life. Therefore, profile information gives you an overview of some essential qualities of a person, and the rest is left for your personal communication or meeting.

Website Design and Usability

Lovestruck website design features calm and neutral gold and white color theme. It is not complicated to use the website, as everything is very intuitive and user-friendly. All the information is divided into sections and tabs, which makes it easy to navigate. Moreover, there are no irritating advertisements, which is a significant plus to a dating site. All in all, the Lovestruck website is solid and great to find matches and communicate with them.

Lovestruck Website Design and Usability

How Does Lovestruck Work?

By analyzing a distance between your and other person’s office, Lovestruck proposes you a list of potential matches. This way, there is a guarantee that working people can find time to meet each other for a quick lunch. It also includes your interests and preferences in previous matching behavior. This makes the app very handy for people who have no time to look for a match and want to find a date quickly and effectively. Therefore, if you are a person that is open to new meetings but do not have time to find the right person, Lovestruck can save you.

Also, the Lovestruck community sometimes organizes gatherings and parties for its members, where you can meet like-minded people and spend some nice time together.

Lovestruck App

Lovestruck has its own iOS and Android mobile application, which is a must-have for a busy person. The app makes it very convenient to use on the go, especially if you do not have extra time or access to your laptop. You can browse through the matches and communicate with them everywhere. The Lovestruck mobile app has a comfortable and self-explanatory interface, which makes it convenient to use.

Another cool feature of the mobile app is that it vibrates when your match is somewhere near you. If you allow the app to access your current location, it will notify you when a potential match is nearby and how awesome it is!

Lovestruck App

Alternatives of Lovestruck

If you are looking for some quick matches based on your location, you have probably thought about using Tinder. Indeed, this app connects many users who continuously swipe to find an exciting match. If you are looking for something serious, you will probably not find a right person on Tinder. Also, it may take you a lot of time until you find someone worthy.

If you are interested in finding a professional or a person with a successful career, EliteSingles is a dating agency that gathers people like this. There you can find users who are well-educated and have exciting jobs. It will take you some time to register and find a match on this site; also, a subscription is pretty expensive.

Therefore, if you are a busy professional looking for meaningful relationships, Lovestruck may be the best option for you, based on its value and features.


To summarize the Lovestruck review, it is needed to mention that this website is not a typical dating place. Lovestruck is a niche app that focuses on connecting professionals who are willing to meet each other in real life. App’s matchmaking system makes sure to match you with people who are close to you and suit your personality and preferences. You can also find any person that interests you and start messaging or initiate an offline meeting. While using a mobile app, you will get vibrating notifications if your potential match is near, so you can stop by and have lunch together. Lovestruck is about serious connections and long-term relationships with people who have the same daily habits and life interests. All in all, if you are a busy person that does not have lots of time to find a soulmate, you can benefit from registering and finding a love of your life on Lovestruck.

Contact Information

Company: Love Group Hong Kong Limited

Address: Level 15, Silver Fortune Plaza, 1 Wellington Street, London

Phone: (+852) 5220 8078

Email: [email protected]

Isabelle Mason
Isabelle Mason
Isabelle Mason
MS, RD & Writer
I feel like my calling is to help people. For many years I have been improving skills as a professional coach and all of my clients has taken a step forward and changed their life for the better. 19 happy married couples are proof of this!
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