Affiliate Disclosure

Cupid Review

Cupid Review
About Site
Active Audience 88%
Quality Matches 95%
Popular Age 20-21
Profiles 2 100 000
Reply Rate 93%
Ease of Use 6.7
Popularity 9.2
Fraud Very Rarely
Registration Free
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Cupid users sign up here as well:

Pros and Cons

  • a unique set of features complementing the classic ones;
  • no need to take tests and answer profile questions right away;
  • chatroom is free;
  • much info about all users;
  • a profile can be verified.
  • no messaging possible without a paid membership;
  • no app for Android devices;
  • a lot of fakes.

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General dating platforms are among the most visited sites today. No surprise! They offer a wide choice of potential partners for any kind of relationship. Moreover, they are fun. Making you part of a community, they don’t label you with any tags and provide more than just a chance to find someone like you. You can explore the world, learn more about various cultures and values — all in one place. You can chat, mingle, or get married here. Today, we will introduce you to one of such platforms – Cupid.com.

Cupid.com welcomes users from all over the globe. A vast number of sites that work for such a diverse audience makes the competition nearly unbearable for a growing service. Yet, Cupid keeps pace with the significant players and does its best in creating an engaging environment for people of any background.

Updating and tailoring its features, this site has already obtained more than two million users. And they intend to beat the platforms like Match and eHarmony. But can a user truly succeed here and, none of the less importance, feel safe to interact with others? Read on to draw some conclusions before you join Cupid.

When Was Cupid Founded?

Cupid Review

This site was launched in 2002, but at that time it copied other websites of the kind. Fourteen years after that, it was reloaded, changed the interface, and gained new outstanding features.

Who Owns Cupid?

Since the first days of its operation, Cupid has been owned and operated by NSI Holdings, which is based in the United Kingdom.

Registration And Profile

You can either register on Cupid via Facebook or with a short registration form. Before signing up, read Privacy Policy and the Terms of Use to find out what is up to you on the site.

The form is pretty much standard and includes your gender and the gender of the one you want to find, your birthday, e-mail, unique and robust password, and your city/postal code. Upon providing all this info, you should fill out the necessary details about yourself, such as:

  • ethnicity;
  • your marital status. In this field, you can choose only single, divorced, or widowed;
  • children, if you have them;
  • religious belief;
  • your level of education;
  • job and income;
  • physical appearance;
  • smoking and drinking habits;
  • etc.

You may complete a personality test when you are done with submitting your info or postpone it. Anyway, we suggest you do it because it will allow the system to find a better match.

One of the most effective ways to describe your personality on Cupid is to rate your characteristics. Here, it is essential to be objective and demonstrate your potential matches your healthy self-esteem. You are also welcome to write about yourself and the relationship you are after in the essay form.

As you can see, filling a Cupid profile to the fullest will take time, which may seem tiresome. But not everybody will see it that way. Some people feel very responsible for building profiles, especially if they are looking for serious relationships. Whether you are one or not, try to make your profile as informative as possible to get precise matches. Besides, if you choose not to add more photos right away, we strongly encourage you to come back to it soon. A profile that lacks or is scarce in pictures will attract less attention from other users even if you are supposedly their perfect Match.

Communication And Matches

Cupid Review

Cupid matchmaking system shows you several users you might also like, whenever you visit someone’s profile. Quiz Match makes matchmaking on this platform more entertaining. After answering half of the questions about yourself, you’ll be granted a 50% discount.

To make contact, all users can use a chatroom and send winks. Personal messaging can only be initiated by paying members, though.

How To Search For People On Cupid?

As lovely as it is to understand that smart matchmaking algorithms have got you covered, sometimes there is nothing better than search filters. They are primarily based on the details users specify, building their profile.

Another way to search for a potential match on Cupid is LikeBook. Here, you choose whether you like one’s photo or not. LikeBook is more specific than similar features on other platforms because it shows you a user’s personal details.

Besides, you may search for users by New, Last online, Distance, or Match level, using the corresponding tabs.

How To Delete Cupid Account?

Deleting a Cupid account is not just possible but really quick to complete. There is the ‘Remove Account’ button in the ‘My Account’ menu. Upon confirmation of your password, call Cupid Support and inform them that you want to leave this platform.

Members Structure

Cupid Review

Cupid is definitely not the most populated dating platform in the niche, but its user base keeps growing. Today, Cupid database has 2.5 million people. Most of them are from the United Kingdom and the US. However, there are also users from other countries in Europe, Latin America, and Asia. People belonging to all legitimate age groups can be found here, but the site primarily targets young adults. There are more males than females on Cupid.com, though the percentage gap is not drastic.

Sexual Preferences

There is no preferred target audience in this respect. So, straight men and women, gays, and lesbians are very welcome to join Cupid.

Race And Ethnicity

Since this site mainly caters to the UK and the US, which are highly multicultural, Cupid’s core population is diverse. The users from other parts of the world bring this diversity to even a higher level.

Religious Orientation

Cupid is not initially created for religious dating, but it can definitely be used for this purpose. Every user can specify their religious background and sort other users by this aspect, adjusting corresponding search filters. There are no specific stats about the number of people belonging to this or that religion. But given the geographic and cultural variety, we are sure you’ll find the one sharing the same values with you.

Pricing Policies

Cupid Review

Free membership on Cupid won’t let one enjoy dating online to its fullest. Since it is harder to connect to someone without purchasing a subscription, most free users choose to upgrade after all. But they would never do that if they weren’t convinced that it is worth their money.

Free Membership

Yet, an unpaid subscription is still a way to start. A free user can:

  • start a profile on the platform
  • get matched with the Quiz feature
  • search for other members
  • and interact with others is a chatroom.

This is more than most dating platforms are ready to offer without making you pay a penny.

Cupid Review

A paying Cupid member can:

  • send messages to others,
  • see every photo a user has uploaded,
  • find out about likes he or she gets from other users,
  • see profile views,
  • and more.

Cupid has a standard pricing policy based on different subscription durations. One month apart costs $23.99. Three months in a row will be $62.37. And six-months membership is $95.94. As you see, there are no Gold or Platinum plans, which means that any paying member gets access to all Cupid paid features at once. And, typically, a more extended subscription allows you to save money per month. This might look a little awkward. If one finds a soulmate in a couple of weeks, why do they have to pay for half a year? Let’s face it — unless you are tremendously lucky, this will take longer. Plus, you need to know a person well before jumping to any conclusions that this is your number one.

On some other platforms paying for an extended period is merely ridiculous because they are either dull or inefficient. Or both. The sites like Cupid are truly dedicated to entertaining you during your search. So, the chances are, you are not going to regret purchasing a long-term subscription here.

How To Cancel Cupid Paid Subscription?

Cupid Review

Cupid paid membership is purchased for a certain period of time. You can choose it yourself beforehand. However, once it is over, you will be automatically charged for the next equal duration.

If you don’t intend to continue your subscription, you have to turn the automatic renewal off. It is straightforward to do, but you should remember that it should be done in time before the duration of your membership ends.

Open the My Account tab, select Billing History, and enter your password. Upon doing so, call Cupid hotline and proceed with the cancellation.

Is Cupid Safe?

Let’s be honest; security matters a lot when it comes to online dating. Most platforms, including Cupid, do their best to encrypt your data and keep it safe from third parties. Any profile can get verified. It is both beneficial for other users, as they can be sure that this person is real, and an authenticated member. If one is confirmed, they get much more attention from others because they value undoubted credibility.

However, Cupid has nothing to do with you sending money to those who ask for it, for example. Quite logically, they are also not responsible for telling too much about yourself or your family to everyone you meet here. So, be cautious and pay attention because, like other platforms, it has a considerable number of fake profiles.

Quality Of Profiles

Cupid Review

A Cupid profile has a lot in common with one on any other general platform. When you open it, you see one’s age and location, which will be the first factors for a matchmaking system to take into account.

A user profile photo (usually accessible for everyone) is located next to a bunch of locked pictures. Below, there is an optional About Me section, where any user can describe their personality, interests, goals, etc. or just leave it empty.

And next, the profile details will tell you everything about this person in a very unemotional manner.

Also, you have quick access to some quizzes you can play with this user.

What makes Cupid stand out is Personality Slides that are adjusted by users to estimate this or that trait. But don’t count too much on this information or base your choice on it alone. Even if the Sliders show that this person is ideal for you, note that some misunderstandings might arise. The point is every user decides how to assess themselves in this or that aspect. But they might be very subjective about that or simply lie.

Website Design And Usability

Cupid interface doesn’t have much to surprise an experienced user with. It shares many elements with myriads of another dating (and not just dating) platforms out there. Even Cupid color scheme is the most common combination of blue, white, and grey.

Nevertheless, the lack of uniqueness is more than outweighed by the convenience of use. There are plenty of features to use on this site, and if one had to search for them, it wouldn’t be fun at all. That is why top-notch navigation is of the essence. Cupid developers have given much thought to it, and it worked out just fine. The upper bar has the necessary buttons that every user needs daily: Home, Search, Chat, Mail, Activity, forum, and Downloads.

The menu on your main page is very detailed. Here, you’ll find account settings, a member classification toolbar, apps, etc. On the right of your screen, there’s a rather large layout of profiles categorized by those who are online now and those who have hit today’s top.

How Does Cupid Work?

Cupid Review

After a while of being like everyone else in the industry, Cupid management changed a lot in its functionality to make a more or less authentic dating site. A rare platform these days strives hard to provide its users with a dating experience of such high quality. Today, the scope of Cupid features is not limited to swiping and messaging, although these features are a permanent part of their services. One can send and receive messages and swipe through users’ photos in the Lookbook, a Cupid version of a well-known YES/NO game. But this is not nearly all!

For example, this site has a chat available both for paying and non-paying members, where people can freely communicate on any topic. Compatibility Cupid tests are brought to an entirely new level and designed as a fun and engaging game. There is much more offered to Cupid users, especially to those who upgrade their accounts.

Cupid App

Cupid members have widely used smartphones as a way of communicating on this platform for a long time. So, its developers have come up with a well-thought app that won’t slow down interacting here, as a simple mobile browser version can do. Quickly loaded, Cupid app will please one with the quality of connection and a neat interface. The problem is that only iOS users can enjoy it. Android owners will have to stick to the mobile version of the Cupid website.

Alternatives Of Cupid

Any global matchmaking platform can be used instead of Cupid. The question remains — will they be satisfying for a customer, and can they be trusted? Some options are indeed worth checking out:

  • eHarmony. One of the largest online dating sites based on the same principles of work as Cupid. Over 65 million users choose eHarmony.
  • Match. It is a reputable dating and matchmaking site created for singles to mingle and hang out. Many of such connections have ended in long-term commitment and marriages.
  • Happn. This app boasts almost as many users as eHarmony, but it has one truly outstanding feature that makes Happn different from other dating sites. Here, one doesn’t have to seek all over the country to find a soulmate. Nor does one need to choose from strangers living nearby. Happn presumes that you might have already met your destiny, but then your paths parted. So, it searches for an ideal match for you among people who have ever been close to you geographically. Within 250 meters, to be more precise.


Cupid Review

Cupid has everything for facilitating acquaintance and communication: a compatibility test for selecting suitable profiles, free registration, chat room, LikeBook, and millions of people waiting for you. Some of them can keep you company while you are online and become more than that later. You may get disappointed that free services are limited. But the pricing and interaction quality on Cupid is still something to pay attention to.

Contact Information

Company: NSI Holdings Ltd

Address: 19 Bolsover Street, London W1W 5NA

Phone: 1-800-481- 3117; 1-800-840-1726

E-mail: [email protected]

Isabelle Mason
Isabelle Mason
Isabelle Mason
MS, RD & Writer
I feel like my calling is to help people. For many years I have been improving skills as a professional coach and all of my clients has taken a step forward and changed their life for the better. 19 happy married couples are proof of this!
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